Lavazza's talk show on YouTube, its live shows in Naples and Rome and, in 2026, Basement Café Society, a new debate format for young audiences.
After five seasons, the format needed a new direction.
In 2026 Lavazza wanted the channel to speak to Generation Z with a debate format.
We reviewed the strategy and proposed "Alla pari": niches, thematic hosts, local communities and a live version of the show.
We wrote for the live shows, starting with the one in Naples.
In 2026, with the show's production company, we wrote Basement Café Society, a new format: young people argue as peers on current questions, such as whether we will live worse than our parents or whether we need more freedom or more rules, and the audience votes before and after each debate. We chose the themes and the questions and oversaw the casting of the debaters.
Basement Café was staged at Teatro Bellini in Naples on 5 April 2024 and at Teatro Quirino in Rome on 21 May 2024. The talk show has passed 31 million views.
The five debates of Basement Café Society were released on the Basement Café channel between 9 June and 21 July 2026, without paid promotion, and the first one has passed 1.2 million views.