Strategy, verbal identity and parties for a new Roman publisher of speculative fiction.
A brand-new publisher, close to its launch, asked us to review its communication strategy and design its activities online and offline.
We reviewed the strategy and the verbal identity, with worldbuilding as the key to the catalogue.
We planned the launch of The Book of Love by Kelly Link, out on 22 October 2024.
We produced the publisher's party at the Turin Book Fair, at the Imbarchino: with Rescue Cat in 2024, Camelia in 2025 and Cripta in 2026.
The party is the publisher's own evening outside the fair halls: for the one on 14 May 2026 we handled the communication, directed the production and had the night documented in photos.
From 2024 to 2026 the party at the Imbarchino ran for three editions in a row of the Turin Book Fair.